A few years ago we noticed a fairly significant change in the mindset of the beginning surfer. No longer were they satisfied with picking up, as their first board, a used fun shape or any other used board with volume and stability. Instead, beginners were bombarded with shiny, new surfboards at cost-cutter warehouses, on the internet, and even at some unscrupulous surf shops. These boards were all mass-produced in far-away countries by non-surfers working for ridiculous wages in often ridiculous conditions. Most buyers either didn't care or couldn't tell that the shapes and the construction were inferior; the price was low enough to entice first-timers.
Our comeback of "you get what you pay for" wasn't enough to dissuade these buyers. Either we'd lose the opportunity of starting these new surfers off on the right path, or we'd have to find some new way to compete. And, we knew we weren't about to sell these same kinds of boards that we couldn't be proud of. We decided to get our own boards made by a reputable company, buy in large quantities, and pass the savings on to our customers. McKevlin's Surfboards were born. These boards were, at first, primarily mid-sized fun shapes and longboards.
In 2017 we announced that we had launched our own line of shortboards as well. For this project, we teamed up with Ricky Carroll's house of expert shapers (R&D Surf, Inc.) and designed what we feel is the perfect line-up of Folly Beach shortboards at the right price for everyone. The models are all inspired by and based upon some of the best-selling, best-reviewed, and best-designed boards on the planet. These boards are made of the same high-quality materials and have the same expert craftsmanship as any board in the world.
In 2020 the crew at R&D Surf, Inc. took over production of our fun shapes and longboards as well. It was a natural progression since R&D also produces mid-range and longboards for Ricky Carroll, Donald Takayama, Black Rose Mfg., and others. So, now you can get shortboards, fun shapes, and longboards made in the U.S. with American materials and by an experienced shaper at a surprisingly low price. The response has been overwhelming. McKevlin's Surfboards are our very best-selling shapes. All these models focus on being high quality as well as kind to your wallet!