Back
Home                   

Neons And Hugo
As the political pot cooled, the surf industry heated to a boil of neon wetsuits, scallop-legged bun-hugging boardshorts, and triple-winged /chine-railed/multi-logoed surfboards from 758 different brands.  Dennis McKevlin's younger son, Tim, took over the shop reins as the 80's brought an unprecedented excess of surf stuff and surfers into the sport.  In spite of the influx of goofy gadgets and fashion trends, Tim kept the shop intently focused on the true reason the shop exists - surfboards and surfing.

The philosophy worked well enough that the family sought larger quarters and built a new 1200 square foot store at 8 Center Street in 1980.hist4.jpg (43529 bytes)
Oops - we underestimated!  Sawdust filled the air again in 1983 when the shop was enlarged to its present 3300 square feet.hist5.jpg (36401 bytes)
Since the big '80's suddenly brought so much surf into so many people's lives, in 1986 McKevlin's opted to open a third shop (again) in Mt. Pleasant, a growing inland community located between the Isle of Palms and Folly Beach.  No beach here so the emphasis was on skateboards and clothing.  Also, since this shop was located only three doors from a National Home Video store, McKevlin's began renting both surf and skate videos.  Eventually this service was expanded to the beach shops and continues (in a major way) to this day.

In May of 1989 their new shop was built on the Isle of Palms.  Besides being larger, this shop had the luxury features of running water and heat!  Four months after moving in, a storm called Hurricane Hugo forced them out.  100+ mph winds and a huge storm surge smashed through the new store washing out most of the merchandise, fixtures, and lots of hard work.  What few items left were fair game for looters after the National Guard, unannounced, ceased guarding the properties on the abandoned island.

The Folly Beach store suffered serious damage too, as the ceiling was peeled back leaving the interior exposed to continual downpours.  What inventory that was salvageable was transferred to the safely-inland Mt. Pleasant shop.damage.jpg (49018 bytes)

For several months, while re-construction work was being performed on their beach locations, this tiniest of the three shops took on the role of mini surfboard warehouse sheltering the combined inventory of three shops.

Despite it's unselfish sacrifices, the ungrateful McKevlins blew off the Mt. Pleasant shop and closed its doors in 1992.  They just couldn't adjust to operating that far from the ocean - it was unnatural!

Despite its closeness to the ocean, the McKevlins closed the Isle of Palms shop in September of 2001.  Prospects there of a new, highly restrictive lease as well as a continuing traffic and parking problem convinced them to direct all their attention to the original and larger shop at Folly Beach.

 Politics Again
Despite their attempt at concentrating on surfing, in 1995 the shop was once again thrown into the political circus and called on to fight for surfers' rights.  A little known law that prohibited surfing at the Washout, the area's best break, reared its dusty head.  A committee formed by the ESA presented an eleven-page argument primarily authored by Tim McKevlin requesting the ordinance be overturned.  After many private and public meetings the Folly Beach City Council finally re-wrote the law, reinstated the rights of surfers to use the Washout, and even expanded the surfing area at times to include another favorable spot, the Folly Pier.  Mission accomplished.

 Future
It's easy to get caught up in all this history and forget that McKevlin's is also focused on change and innovation.  They have never shied from taking a chance with a new product or new concept.  McKevlin's Surf Shop is known as the first shop in South Carolina to operate a call-in Surf Report, the first with epoxy surfboards (for better or worse), the first to sponsor a surf team, and even the first to offer tri-fin boards!

Today every time you step into the shop, you'll find a vast array of new brands, new designs, and new ideas.  Check us out to view a piece of East Coast surf history as well as a look into the future.

PHOTO ARCHIVE